The organization, which has previously waged campaigns against bottled water companies and tobacco companies, wants to stop the fast food chain from gearing its advertising toward children in the midst of the nation’s “fast-food-industry childhood obesity crisis.”
The group is holding a “retirement party” for Ronald on Wednesday outside a McDonald’s restaurant in Chicago.
Published reports reveal that McDonald’s has no intention of retiring the company’s “Chief Happiness Officer,” calling him a beloved brand ambassador and emphasizing the work done on behalf of sick children by the Ronald McDonald House.
To read the full article, please visit Group Wants To Give Ronald McDonald The Hook.
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SuperSized Kids: How to Rescue Your Child from the Obesity Threat, by Walt Larimore
Fed Up!: Winning the War Against Childhood Obesity, by Susan Okie