Target and other retailers are now providing plus-size clothing on shelves across the country. The new line Ava & Viv premiered with plus-size style icons who blog about fashion for their body types and model the new clothing.
“When we debuted the Ava & Viv launch, it went viral in like, 60 seconds,” said Chastity Garner to Racked. “I definitely wasn’t expecting that. It was very surreal. But it speaks to the power of our brands and the power of us endorsing something, it having to do with how fashion is produced and what we want to see.”
Although reviews about the clothing line have been mixed, it all comes down to what people want to wear and how these mass retailers can provide the clothing they desire.
Read more about Target’s Ava & Viv line on Racked.com.