When we started Birchbox, we set out to make the world of beauty and grooming simple. What we’ve learned along the way is that it’s about so much more than that.

What we made resonated with customers who have felt overlooked by an entire industry because beauty and grooming aren’t their top priorities. People with jobs, families, hobbies, passions, and extremely full lives who deserve to have an experience on their terms. Not the overwhelming, exclusive, high-expectation norms of this industry. But more than being simple, we made something personal. We made something you see as a gift to you.

We want to give you more.

We know your life is so full, you probably don’t take the time to prioritize you enough. This is our real goal. Every month you get your Birchbox, it’s a reminder that you deserve time to care for you. And not just to take care, but to take joy in that care. It’s about making whatever time you have for you glorious—discover, learn, explore, play—all of it. We aren’t here to tell you to take more time. We are here to tell you that the time you do have is important and you deserve to love it.

This is all about you.