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Does Color Affect My Behavior, Energy, Hunger and Mood? Video of the Day

Watercolor palette with mixed colors
Updated: December 5, 2020
Posted In: Best Of The Web

Editor's Note

I've always been fascinated by the psychology of color. During college, I took my fair share of art classes and Color Theory was one of my favorites. To think that color could influence my energy level, my hunger and the way I felt, blew my mind, Really! I learned that green was a relaxation and calm color, therefore don't use it in a gym or stadium where you need energy and stamina. Makes sense huh? And in disagreement with the video, I learned that blue was an appetite suppressant. Using a blue plate made one eat less as did a blue light in the fridge. Why else would ALL of the fast food restaurants be red, orange and yellow. Red makes you wanna eat. I'll just agree to disagree with the video on the Red/Blue. Think of color in terms of product packaging, logos, and interior design. Interesting huh?! If you want more info about color check out this post. Whats your favorite color? How does it make you feel? 

Paula Henry - MBL Founder



Color Psychology - How Colors Influence Your Choices and Feelings

Video Description

In this video, we look at color psychology and explore some interesting ways color influences your choices and changes your feelings on a rather subconscious level. While we don’t dive too deep into color theory, we do brush up on warm colors vs cool colors – and how they can influence your mood. While a color’s effect on an individual can vary based on its symbolic and cultural meanings, you’ll be surprised to learn how big of an effect colors can have on you.

Colours can not only influence your feelings by encouraging happiness or unhappiness; colors affect your appetite, buying choices, and even your attractiveness! The psychology of color is truly fascinating, and there’s so much to learn and explore on this subject.

However, you can use this short video as a starting point – to get a basic understanding about colors and their effects in everyday situations. ——————————————————————

Video Transcription:

Brainy Dose presents color psychology. How colors influence your choices and feelings. Although we don’t often think about it, colors have a significant impact on people. It may not be the biggest surprise, but the color of food can affect how it tastes. The color of a room can affect how you feel. The color of your clothes can affect how attractive members of the opposite gender find you. And so on color psychology is the study of how color affects different individuals and their actions. But before we dive any further, there’s one really important factor to consider. And that is culture. The culture in which an individual is raised in can influence how they react to color. Suggesting that reactions to colors can be somewhat learned, a particular color, maybe a sign of good luck in one culture, but a sign of bad luck in another, in a case like this, the color is going to affect the mood of each person in different ways.

Colors play an important role in our lives. And they are an interesting piece to a puzzle of different things that influence our moods in everyday situations. With that in mind, here are a few interesting ways in which color can affect you. Number one, colors can be stimulating or calming when it comes to colors, their effects can vary based on whether they are considered warm or cool. These terms are often used in art classes, but they offer unique insight into how color can affect a person. Of course, these statements can vary between different colors, but for the most part, there are some things in common, warm colors are brighter like yellow, orange, or red. These colors can encourage stimulation, but are sufficient in small or limited amounts. Seeing too much of a warm color can become irritating or annoying. If you ever find yourself feeling tired, exhausted, or as if you’re missing a sort of spark in life, a reasonable insertion of warm colors may be the key to subconsciously brighten up your mood.

When it comes to cool colors, they tend to be more popular. When someone is looking for a peaceful and calming effect in their everyday life shades of blue and green are considered to be most restful calming or relaxing. The color blue represents the sky and sea. And these are the elements that naturally make us calm. This makes it ideal for places where you may want to meditate rest or rid yourself from the stressful events you have encountered throughout your day. Blue is a very powerful color that helps encourage your relaxation, making it a very good choice for bedrooms. The color green has similar properties as it symbolizes nature and serenity there’s, even some science behind Green’s calming effect. Research has been able to show that there is less effort needed to see the color green. Thus, the muscles in the eyes don’t have to work as hard purple on the other hand is a cool color that is most widely used to encourage creative energy and charge.

It’s a mixture of red and blue, which gives it sparks of relaxation and peace, but also encouragement in potential stimulation. Number two color can mean different things. It’s literally impossible to narrow one color down to a solid meaning. And the reason for this is mainly cultural. Most colors have multiple symbolic or cultural meanings. Even if you choose to ignore the fact that certain colors will influence certain emotions or memories, take the color black. As an example, when people think about the color black, they often think of mystery, death, evil, or emptiness, but the color of black can also be interpreted to represent elegance or formality such as a nice tuxedo or a sleek dress. None of these things are wrong. In fact, they are just some of the different things that the color itself can symbolize. Take red. As another example, some people think of the color red as representing power, aggressions, strength or danger, but other individuals may look at the color red and they immediately think of love, lust, passion, and desire, or even roses.

It would be easy to argue that the two different meanings are on opposite sides of the symbolic spectrum. However, in many Western cultures, the color red represents all of these things. This makes interpreting how color affects mood, somewhat challenging because what people see in the same color can be drastically different things. Number three colors can determine buying choices. Color psychology is used widely by various marketing agencies, grocery stores, designers, et cetera. And it’s definitely working for them. For instance, research has shown that products or packaging with red labels will grab your attention faster. Red is an inviting color to look at and it works best with impulsive shoppers. The color orange is mostly associated with fairness or affordability. You may find that store’s offering good value. We’ll use orange to reflect their fair prices. Green is most often used to attract individuals who are more ecofriendly while white is a color that implies purity, which is why most skincare companies will package their top skincare brands in white purple portrays, royalty or luxury.

And it is also used often in the beauty industry, especially when it comes to anti-aging products, a purple box, persuades people into paying a higher price by making them think that the product has special properties. Black is another color that’s used often due to its portrayal of quality or sophistication. This color is most often used with high end products, but can make cheaper items seem more valuable as well. Number four colors make you more confident and attractive. Black and red have been found to be the staple colors of beauty and fashion across the world. They have also been voted as the colors, which inspire the most confidence men and women both prefer wearing black interviews or gatherings of importance because black gives them a boost of confidence. When it comes to first dates, specifically, women would rather wear something red as it makes them feel sexier.

While men typically choose to wear something black or blue. Interestingly, not only do men like wearing black or blue to impress women, women actually prefer those two colors. The most on men as well. Number five color can make you eat less or more a from affecting your mood color can also affect your appetite. In fact, the color of your kitchen walls or dining wear can affect how much you eat. Research has shown that individuals who eat off of red plates are found to eat less food. White plates on the other hand seem bigger than they really are. Therefore they encourage you to eat more. The colors yellow and orange are also thought to influence appetite by increasing your hunger. So if you’re looking to lose a few extra pounds, consider changing up the scenery in your kitchen. Number six colors can match with scent. It’s possible for certain colors to match sense, but only in a limited or personal way.

This is strange to think about as they play on various census. Since we can’t see scent or smell, however, there are many colors and sense that blend well together. One great example of how this works is the color green. Maybe you love the scent of pine. If you want to enhance your experience with that scent, you could do essential oil aroma therapy in a room painted green. Of course, the way these combinations enhance mood will vary from person to person, but it’s certainly worth a try. Number seven colors can encourage feelings of happiness. Certain colors tend to naturally encourage happiness more often than not. These are not strict rules when it comes to the effects of color though. So think of the more like guidelines with that said when it comes, it’s the colors that can naturally encourage happiness. Blue is actually at the top of the list.

There is no other color that seems to get such universal love across gender and cultural lines. So it shouldn’t be surprising that blue is a potentially happy color. Green has been found to be the second favorite color among men. And the third among women. Yellow is another color that encourages happiness. Hence the easy association with yellow is the classic smiley face. However, this color is best used in small amounts. As large amounts of yellow can be too bright. The most peculiar choice of color for representing happy feelings is purple. Purple is actually the second most favorite color among women and is found to be a strong competitor when encouraging happiness, when it comes to men, however, purple is the second most hated color. Therefore there seems to be a gender biased reaction to certain colors in many cases. Now going with a favorite color, isn’t necessarily a bad idea, but keep in mind that many colors can be stimulating in nature.

And just because someone a favorite color, it doesn’t mean that the color has the ability to calm. The more encouraged positive feelings. For instance, many people love the color black, but do not find it to be inspiring or relaxing in any way. Number eight colors can incite unhappiness just as there are colors that can encourage calmness or happiness in a person. There are colors that do the exact opposite while having a favorite color does not necessarily mean that color will always play a role in helping you feel better. The opposite may actually be true when it comes to colors. You don’t like and their effect on your mood. If you dislike a certain color, chances are that it will do very little to make you happy. In fact, it can easily make you unhappy. Nevertheless, when it comes to hated colors, there are two that seemed to stick out.

The most Brown is the least popular color among men and the second least favorite among women. Interestingly Brown happens to represent laziness, filth or ugliness. It may seem bland and outdated. So it’s no surprise that Brown doesn’t seem to register with either gender as a favorite while the color orange represents extravagance and uniqueness. It is the second most hated color. It’s the least popular color among women and is tied with purple as the second least favorite among men. Although there may be individuals from each gender who prefer one over the other Brown and orange are very clearly the least popular colors of the color spectrum. All in all colors really do color our lives, whether by impacting what we’re subconsciously drawn to, how we express ourselves individually or how they affect our moods since everybody is different, not everyone will react to colors the same way because colors influence each of us individually on different levels.

In addition, there are various general social or cultural influences on how color affects us. Nevertheless, you can use this video as a starting point to help you determine how to use colors to your advantage in everyday situations. What do you think what’s your favorite color and why? Let us know in the comments below if you enjoyed this video, give it a thumbs up and share with your friends so we can keep making them for more videos like this hit the subscribe button and remember to click on the notification bell. So you get notified when we post a new video. Thanks for watching.

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